// EMKO LEAD INTELLIGENCE

Copy

Copy Loom Script: Beverly Hills MD Audit Hook (15 sec): "Hey John, I was looking at the Beverly Hills MD funnel and noticed something interesting about the gap between your sales volume and your creative strategy." Observation: "You've sold over 10 million units, and your VSL pages are clearly converting. But when I look at your Meta presence, you've got 33K Instagram followers. That tells me almost all your acquisition is running through VSL pages and affiliate traffic, not diversified paid creative." Gap: "The opportunity here is creative diversity. Right now you're leaning heavily on one format: long-form VSL. But the brands scaling fastest on Meta in skincare are running 15 to 20 creative variations at any given time. UGC testimonials, before-and-after short clips, problem-aware advertorials, and founder-led content." Fix (Real Value): "Here's what I'd test first: take your strongest VSL hook and turn it into a 30-second UGC style video. Get a real customer on camera saying 'I was skeptical about another anti-aging cream, then my dermatologist told me about these two plastic surgeons in Beverly Hills.' That credibility angle is your biggest asset, and it's not showing up in short-form content at all." Soft CTA: "If this is useful, I'm happy to do a full creative teardown. I specialize in scaling DR skincare brands on Meta, and I've got a few more ideas specific to your funnel."

Copy Sales Call Cheat Sheet: Beverly Hills MD Company Background: Beverly Hills MD is a DTC anti-aging skincare brand founded by two board-certified plastic surgeons, Dr. John Layke and Dr. Payman Danielpour. They've sold over 10M units since 2015 and run primarily through VSL landing pages with an affiliate model via Awin. Current Marketing Approach: VSL-heavy acquisition. Long-form video sales pages featuring the surgeon founders. Affiliate traffic through Awin. Limited organic social presence (33K Instagram). Minimal creative diversity on paid channels. 3 Pain Points / Gaps: 1. Creative concentration risk: nearly all acquisition runs through one format (VSL). If VSL fatigue sets in or Meta changes algo, they have no fallback creative. 2. Surgeon credibility is their strongest asset, but it only appears in long-form VSL. Not leveraged in short-form, UGC, or social proof creative. 3. 33K Instagram on 10M+ units sold means zero brand-building happening alongside DR. They're leaving retargeting, lookalike, and organic amplification on the table. Emko's Angle: "I specialize in creative strategy for skincare brands running Meta. I can take your existing VSL assets and surgeon credibility and build out a full creative testing framework: UGC variations, short-form hooks, advertorial presells. You don't need to change your funnel. You need more ways to feed it." Pricing Anchor: $5K to $8K for initial creative strategy package (10 to 15 ad concepts with scripts). $15K+ for full VSL rewrite with creative variations. Position as ROI: "If one new creative angle gives you even a 10% lift on a $5M+ ad spend, that's $500K+ in additional revenue."

Copy

Copy Loom Script: Wuffes Audit Hook (15 sec): "Hey Josh, I've been watching Wuffes grow and I noticed something about your funnel that could be a big unlock." Observation: "Your ads are running hard on Meta. The product clearly sells. But when I click through, I land on a standard product page. There's no presell content, no educational layer, and no quiz to match the right product to the right dog." Gap: "In the pet supplement space, the brands scaling fastest are using quiz funnels. 'What breed is your dog? How old? Any joint issues?' Then you serve a personalized recommendation. It makes the purchase feel tailored instead of generic, and it dramatically boosts conversion on cold traffic." Fix (Real Value): "Here's what I'd build: a 4-question quiz that segments by dog size, age, and health concern. Each path ends with a specific product recommendation with copy written to that exact pain point. 'Your 8-year-old golden retriever needs this' converts much better than 'buy our hip and joint chew.' Pair that with UGC from real dog owners and you've got a completely new creative angle to test." Soft CTA: "If this is useful, I'd love to do a full creative teardown. I've been doing a lot of work in the pet supplement space, and I have a few more ideas specific to your brand."

Copy Sales Call Cheat Sheet: Wuffes Company Background: Wuffes is a DTC pet supplement brand selling hip and joint chews, multivitamins, probiotics, and calming treats. Run by Josh Savinson and Sam Vennings through Rowlo Media. The founders are intentionally hidden from the brand, making this a classic underground DTC operation. Current Marketing Approach: Heavy Meta advertising driving directly to product pages. Standard DTC ecommerce model. No quiz funnel, no VSL, no advertorial presell content. Relying on product imagery and offer-based ads. 3 Pain Points / Gaps: 1. No presell layer between ad and purchase. Cold traffic hits a product page with no educational warmup, which means lower conversion rates on awareness-level audiences. 2. Founders are invisible. Zero authority positioning, zero founder-led content. In the pet space, trust is everything, and they're not building any. 3. No product-matching mechanism. They sell multiple products for different needs (joints, vitamins, calming) but all traffic goes to the same generic experience. Emko's Angle: "I specialize in building out creative strategy for DTC brands running Meta. For Wuffes, I see three immediate wins: a quiz funnel that matches products to specific dogs, UGC content from real dog owners, and advertorial presell pages. You don't need a new product. You need better creative architecture." Pricing Anchor: $5K to $8K for quiz funnel strategy plus creative concepts. $3K to $5K for UGC ad script package. Position as: "A quiz funnel alone could lift your cold traffic conversion by 20-30%. On your current ad spend, that's significant."

Copy

Copy Loom Script: Paleovalley Audit Hook (15 sec): "Hey Autumn, I was looking at the Paleovalley funnel and noticed something really interesting about where your ad spend is going." Observation: "Your AppLovin and Axon spend jumped 550%. That's a big move. In my experience, when a brand shifts that much budget to a new platform, it usually means Meta creative has plateaued. The existing angles are fatigued, and instead of refreshing creative, the team starts testing new channels." Gap: "The issue is that AppLovin and Axon don't have the same targeting precision as Meta. If your Meta creative is stale, the better move is usually to refresh the creative first before spreading budget to platforms with less sophisticated optimization." Fix (Real Value): "Here's what I'd test: take Autumn's personal story and turn it into a founder-led ad series. 'I'm a mom, I'm paleo, and I couldn't find a beef stick I trusted.' That founder narrative converts extremely well on Meta for health brands. Pair it with mechanism-based hooks for specific products: 'Why grass-fed organ complex is the single most nutrient-dense supplement you can take.' You've got amazing products. The creative just needs to match." Soft CTA: "If this is useful, happy to do a full creative teardown. I've been working with supplement brands on Meta for a while, and I think there's a lot of upside in your existing product line."

Copy Sales Call Cheat Sheet: Paleovalley Company Background: Paleovalley is a paleo-oriented supplement and food brand founded by husband-wife team Autumn and Chas Smith. Made the Inc 5000 list. Known for grass-fed beef sticks, organ complex, and Essential C Complex. Runs on ClickFunnels with a paid media team led by Lauren Croft. Current Marketing Approach: ClickFunnels-based funnels with advertorial-to-product-page flow. Active on Meta but recently increased AppLovin/Axon spend by 550%. Content marketing combined with paid DR. Strong founder brand (Autumn Smith) with personal health story. 3 Pain Points / Gaps: 1. The 550% AppLovin shift signals Meta creative fatigue. They need fresh angles on their primary platform before diversifying budget. 2. ClickFunnels is functional but limiting for advanced split testing and creative experimentation. 3. Autumn's personal story is a powerful asset that appears underutilized in paid creative. Founder-led ads could be a significant new angle. Emko's Angle: "I help supplement brands refresh their Meta creative when things start to plateau. For Paleovalley, I see three immediate tests: founder-led ad series with Autumn, mechanism-based hooks for your top products, and a creative testing framework so you're always iterating, not just running the same angles until they fatigue." Pricing Anchor: $8K to $12K for full creative strategy (15 to 20 ad concepts, scripts, angle framework). $15K+ for VSL project for a hero product. Position as: "If fresh Meta creative recovers even a fraction of what you're shifting to AppLovin, the ROI is immediate."

Copy

Copy Loom Script: Spacegoods Audit Hook (15 sec): "Hey Matthew, I've been following Spacegoods and your TikTok-first strategy is working. But I noticed a big gap on the Meta side that could unlock serious additional scale." Observation: "Your TikTok content is strong and clearly driving growth. But when I look at your Meta presence, there's no dedicated DR creative. No VSL explaining the mushroom science to a cold audience. No quiz funnel asking 'What's your energy goal?' to personalize the experience." Gap: "The Facebook and Instagram audience for functional mushrooms skews 28 to 45, slightly older than TikTok, and they have higher average order values. But they need more education before buying. TikTok-style content doesn't always translate directly to Meta. You need Meta-specific DR creative." Fix (Real Value): "Here's what I'd test: a 'What's your energy profile?' quiz that segments cold traffic into three buckets: focus, calm energy, and recovery. Each path gets tailored copy and a specific product recommendation. Then, a short educational VSL: 'The science behind functional mushrooms in 90 seconds.' Give them the mechanism, then the offer. This format is working extremely well for supplement brands on Meta right now." Soft CTA: "If this is useful, happy to do a full breakdown. I work with supplement brands on Meta and I think Spacegoods has a lot of room to grow there alongside what you're doing on TikTok."

Copy Sales Call Cheat Sheet: Spacegoods Company Background: Spacegoods sells functional mushroom powders (Rainbow Dust, Astro Dust) positioned as coffee alternatives and focus enhancers. Founded by solo founder Matthew Kelly, the brand hit GBP 3.5M revenue in 17 months and raised a GBP 2.5M seed round in February 2024. Current Marketing Approach: TikTok-first social commerce strategy. DTC ecommerce. Running Meta ads but without the same sophistication as their TikTok creative. No VSL or quiz funnel. Growth primarily through viral social content. 3 Pain Points / Gaps: 1. TikTok dependency is a risk. One platform change or restriction could significantly impact acquisition. Meta diversification is essential. 2. No cold traffic education funnel. Functional mushrooms require explanation for new audiences. Without a VSL or educational presell, they're only converting people who already understand the category. 3. No product-matching quiz. They sell multiple products with different use cases (focus, energy, calm) but all traffic goes to the same experience. Emko's Angle: "I build DR creative strategies for supplement brands on Meta. For Spacegoods, the opportunity is clear: you've proven the product works on TikTok. Now let's build a proper Meta acquisition engine with educational VSL content, a quiz funnel, and DR-style creative so you're not dependent on a single platform." Pricing Anchor: $5K to $8K for Meta creative strategy (quiz funnel framework, 10 ad concepts, VSL outline). $12K+ for full VSL production. Position as: "Building a second acquisition channel that matches your TikTok performance is worth multiples of the investment."

Copy

Copy Loom Script: Science Natural Supplements Audit Hook (15 sec): "Hey Cody, I was looking at your turmeric funnel on BuyGoods and noticed something about your creative format that I think is worth discussing." Observation: "Your VSL converts. That's clear from the volume you're doing. But when I look at your Meta ads, they're all driving to the same long-form VSL. One format, one angle, one path to the sale." Gap: "The turmeric supplement space on Meta is getting more competitive every month. The same VSL format that worked great two years ago is now competing against dozens of similar presentations. Creative fatigue is real, and when every competitor runs the same playbook, the cost to acquire goes up." Fix (Real Value): "Here's what I'd layer on top of your existing funnel: first, short-form UGC hooks (15 to 30 seconds) that drive to the same VSL page. These give Meta more creative variations to optimize against. Second, an advertorial presell page that educates cold traffic on the turmeric mechanism before they hit the VSL. This warms them up and boosts conversion rates at the VSL stage. You keep the same backend. You just add more entry points." Soft CTA: "If this is useful, I'd love to do a deeper dive. I work with DR operators on creative strategy, and I think there's a real opportunity to extend your funnel's performance without changing what's already working."

Copy Sales Call Cheat Sheet: Science Natural Supplements Company Background: Science Natural Supplements is a DR supplement operation run by Cody Bramlett, focused on turmeric and joint health products. Operates through BuyGoods with classic VSL funnels. Cody also runs the "Supplement Millionaire" coaching brand, which means he deeply understands DR economics. Current Marketing Approach: Classic DR playbook: long-form VSL, long-form sales copy, BuyGoods checkout with affiliate traffic. Meta ads driving to VSL pages. Traditional approach that has been running for years. 3 Pain Points / Gaps: 1. Creative format stagnation. Running the same VSL format in an increasingly crowded turmeric space. Competitors are catching up with similar presentations. 2. Single entry point to the funnel. All traffic goes ad to VSL. No advertorial presell, no UGC hooks, no short-form variations feeding the same backend. 3. Modern DR formats (quiz funnels, UGC, mechanism-based short video) are absent. The playbook hasn't evolved even as Meta's algorithm increasingly favors creative diversity. Emko's Angle: "Cody, you know DR better than most people. What I bring is creative format innovation. Your funnel works. I'm not changing the backend. I'm adding modern creative entry points: UGC hooks, advertorial presells, short-form mechanism videos. More creative variations means more data for Meta's algorithm, lower CPAs, and extended creative lifespan." Pricing Anchor: $5K to $8K for creative refresh package (10 to 15 new ad concepts with scripts and angle framework). $15K+ for full VSL rewrite. Position as: "You already know what a winning VSL is worth. This is about making sure you've got the creative infrastructure to keep winning as the platform evolves."

Copy

Copy Loom Script: PhytAge Labs Audit Hook (15 sec): "Hey, I've been looking at the PhytAge Labs product line and noticed something about how all your VSLs are structured that I think is leaving money on the table." Observation: "You've got Tinnitus 911, Nerve Control 911, Joint Relief 911, and several others. Each has its own VSL and funnel. But when I look at them side by side, the structure is very similar. Same template, different health condition plugged in." Gap: "The issue is creative differentiation. When a prospect sees an ad for Tinnitus 911 and an ad for Nerve Control 911, the presentation feels similar. Each product needs its own unique mechanism story and creative identity to maximize conversion across all your offers simultaneously." Fix (Real Value): "Here's what I'd do: take your highest-performing product and rewrite the VSL with a completely unique mechanism angle. Not just 'tinnitus is caused by X,' but a specific, novel mechanism story that makes this VSL feel unlike anything else in the space. Then use that as the new template for refreshing each product in your line. I'd also test a health quiz funnel: 'What's your top health concern?' Route traffic to the right product automatically. This becomes a single ad campaign that feeds all your products." Soft CTA: "If this is useful, I'm happy to do a deeper dive on one specific product. I specialize in VSL copy and mechanism-based storytelling for health supplements."

Copy Sales Call Cheat Sheet: PhytAge Labs Company Background: PhytAge Labs is a multi-product health supplement company selling through ClickBank with products like Tinnitus 911, Nerve Control 911, and Joint Relief 911. Each product has its own VSL funnel. The "911" branding is a DR urgency technique applied across the full product line. Current Marketing Approach: ClickBank affiliate model with dedicated VSL per product. Meta ads, Google, native advertising. Each product has independent campaigns. Classic DR urgency copy throughout. 3 Pain Points / Gaps: 1. Templated VSL structure across products. Similar presentation for different conditions means diminishing creative differentiation. 2. The "911" branding convention is getting scrutinized by both platforms and consumers. Modern positioning could maintain urgency without the gimmick. 3. No cross-product routing. A health quiz funnel could feed all products from a single campaign, improving ad efficiency and customer matching. Emko's Angle: "Each product in your line deserves its own unique mechanism story. I specialize in writing VSLs and DR creative that makes each offer feel distinct and compelling. Plus, a health quiz funnel could become your most efficient acquisition channel by routing cold traffic to the right product automatically." Pricing Anchor: $15K to $25K for full VSL rewrite on hero product. $5K to $8K for quiz funnel strategy and creative concepts. Position as: "One winning VSL rewrite can generate multiples of your investment in additional revenue. And a quiz funnel feeding your full product line reduces wasted ad spend across the board."

Copy

Copy Loom Script: Peak Biome Audit Hook (15 sec): "Hey, I was looking at the Peak BioBoost funnel and noticed something about the competitive landscape in gut health that I think is relevant to your next creative refresh." Observation: "Your VSL uses the classic 'weird trick' hook with a gut flora mechanism reveal. It's still running, which means it's still converting. But when I search gut health supplements on Meta Ad Library, I see at least a dozen competitors using nearly identical hook structures." Gap: "The gut health space has commoditized the 'weird trick' hook. What differentiated Peak BioBoost two years ago is now the standard playbook. As more competitors enter the space with similar creative, your CPAs will keep climbing unless the creative evolves." Fix (Real Value): "Here's a fresh angle: instead of the standard mechanism reveal, lead with a 'myth-busting' hook. 'Everything you've been told about fiber supplements is wrong. Here's why.' This positions Peak BioBoost as the anti-commodity option. Pair it with a quiz funnel that asks about specific digestive symptoms and recommends Peak BioBoost as the personalized solution. Now you've got a new top-of-funnel entry point that feels different from every other gut health ad." Soft CTA: "If this is useful, happy to do a full creative teardown. I specialize in DR supplement copy and I think Peak BioBoost has room to re-differentiate in the gut health space."

Copy Sales Call Cheat Sheet: Peak Biome Company Background: Peak Biome sells Peak BioBoost, a prebiotic fiber supplement targeting digestive health. Operates through ClickBank and BuyGoods with a classic VSL funnel. Single hero product model with doctor-led branding in the VSL. Lean operation with high revenue per employee. Current Marketing Approach: Classic VSL funnel with "weird trick" mechanism hook. ClickBank/BuyGoods affiliate model. Meta ads, YouTube pre-rolls, native advertising. Single product focus with upsell/cross-sell flow. 3 Pain Points / Gaps: 1. "Weird trick" hook has been commoditized. Dozens of gut health competitors now use the same format, driving up CPAs. 2. Single product concentration. All ad spend goes to one offer with one VSL. No creative diversification. 3. No quiz funnel or symptom-matching mechanism. Cold traffic gets one path to the sale regardless of their specific digestive concern. Emko's Angle: "Your VSL works, but the gut health space is getting crowded with the same hook style. I specialize in writing fresh mechanism angles that re-differentiate products. A new VSL angle plus a symptom-matching quiz funnel could extend Peak BioBoost's competitive advantage for another 12 to 18 months." Pricing Anchor: $15K to $20K for full VSL rewrite with fresh mechanism angle. $5K to $8K for quiz funnel strategy plus creative concepts. Position as: "A winning VSL refresh in the gut health space can run for 12+ months. At your current ad spend, the ROI on premium copy is enormous."

Copy

Copy Loom Script: Nuzena Audit Hook (15 sec): "Hey, I was looking at the Nuzena product line and noticed something about how you're running your Meta ads that I think is a big missed opportunity." Observation: "You've got over 20 products across collagen, vision, joints, sleep, immunity, and more. But your Meta ads are running standard DTC product ads to individual product pages. There's no mechanism connecting the right customer to the right product." Gap: "With 20+ SKUs, you're essentially hoping each ad finds the right person. But most cold traffic doesn't know which product they need. They know they have a health concern: they don't know if they need your collagen, your joint formula, or your sleep supplement." Fix (Real Value): "Here's the play: a 4-question health quiz. 'What's your top health priority? How old are you? What have you tried before? What's your biggest frustration?' Each combination maps to a specific Nuzena product with copy tailored to that exact profile. Now every cold traffic ad drives to one quiz, and the quiz does the selling for each product. One campaign feeding your entire catalog. Add a short educational VSL for your top 3 products and you've got a completely different acquisition engine." Soft CTA: "If this is useful, I'd love to do a full creative strategy for the Nuzena line. A quiz funnel with this many products is a goldmine when the copy is right."

Copy Sales Call Cheat Sheet: Nuzena Company Background: Nuzena is a DTC supplement brand offering 20+ products across collagen, vision support, joint health, probiotics, sleep, and immunity. Clean-label positioning with professional branding. Growing Meta ad presence with expanding product line. Current Marketing Approach: Standard DTC ecommerce advertising. Product-focused Meta ads driving to individual product pages. Clean brand creative without DR-specific elements like VSLs, quizzes, or advertorials. 3 Pain Points / Gaps: 1. No product-matching mechanism for cold traffic. With 20+ SKUs, there is no way for a new visitor to efficiently find the right product. 2. Running an ecommerce playbook instead of a DR supplement playbook. Missing VSLs, mechanism-based storytelling, and educational presell content. 3. Each product competes for ad budget independently. A quiz funnel could consolidate acquisition into a single, efficient campaign. Emko's Angle: "With 20+ products, you've got the catalog. What you need is the creative architecture to match cold traffic to the right product. A health quiz funnel plus DR-style creative for your top products could transform your Meta acquisition economics. I specialize in building exactly this kind of creative strategy for supplement brands." Pricing Anchor: $8K to $12K for quiz funnel strategy with creative for top 5 products. $15K+ for full DR creative overhaul including VSLs for hero products. Position as: "A quiz funnel feeding 20+ products from a single campaign is the most efficient acquisition model in supplements. The ROI on getting this right is massive."

Copy

Copy Loom Script: Transparent Labs Audit Hook (15 sec): "Hey, I've been looking at Transparent Labs and I think you're sitting on the strongest competitive angle in supplements right now, and you're barely using it in paid creative." Observation: "Your entire brand is built on full ingredient transparency. Every dose listed, no proprietary blends. In a space where most brands hide behind 'proprietary blend' labels, this is a massive differentiator. But when I look at your Meta ads, the transparency angle is not the lead hook." Gap: "You're competing on the same creative playing field as brands that hide their formulas. Your ads look similar to theirs. The transparency story should be front and center in every single ad because it immediately separates you from the entire market." Fix (Real Value): "Here's the creative angle: 'Your pre-workout company won't tell you what's inside. We will.' Then show the full label. Side by side comparison: 'Brand X: Proprietary Blend 5g. Transparent Labs: Citrulline 8g, Beta-Alanine 4g, every ingredient dosed.' This is confrontational, specific, and immediately credible. Run this as a short-form video ad and an advertorial. It attacks the industry's biggest dirty secret while positioning Transparent Labs as the trustworthy alternative." Soft CTA: "If this is useful, happy to do a full creative teardown. The transparency angle is such a powerful DR hook, and I think there's a whole campaign strategy built around it."

Copy Sales Call Cheat Sheet: Transparent Labs Company Background: Transparent Labs is a DTC performance supplement brand known for full-disclosure labeling (every ingredient fully dosed and listed, no proprietary blends). Sells pre-workout, protein, creatine, fat burners, and nootropics. Strong content marketing and SEO presence. Current Marketing Approach: Content marketing and SEO-heavy with blog articles driving organic traffic. Meta ads running to product pages. Standard DTC supplement creative without aggressive DR funnel structure. The transparency positioning exists on product pages but is not leading paid creative. 3 Pain Points / Gaps: 1. Strongest USP (full disclosure labeling) is buried in product pages instead of leading paid acquisition creative. 2. Running generic supplement ads that look similar to competitors who hide their formulas. Missing the confrontational, comparison-based creative that transparency enables. 3. No DR funnel infrastructure: no VSL explaining why transparency matters for results, no mechanism-based ads, no advertorial presell content. Emko's Angle: "Your transparency angle is the most powerful differentiator in supplements right now, and it's not showing up in your ads. I specialize in turning USPs into high-converting DR creative. For Transparent Labs, the campaign practically writes itself: attack proprietary blends, show your full label, and position yourselves as the only brand honest enough to show what's inside." Pricing Anchor: $8K to $12K for full creative strategy (15 ad concepts built around the transparency angle, scripts, advertorial framework). $15K+ for hero product VSL. Position as: "This isn't a creative refresh. This is building an entirely new acquisition angle around your strongest asset. The ROI on getting this right is transformational."

Copy

Copy Loom Script: Thesis Nootropics Audit Hook (15 sec): "Hey Dan, I took the Thesis quiz and went through your entire funnel. I noticed a few things about the copy at each stage that I think could move the needle." Observation: "Your quiz funnel is the business. Every sale starts with someone completing the quiz and getting a personalized recommendation. That's powerful. But when I went through it, I noticed the quiz intro doesn't do enough to prime the user for why personalization matters. The results page shows the recommendation but doesn't strongly reinforce the mechanism behind why this specific blend was chosen for them." Gap: "The gap is in the copy at each transition point. The ad gets them to the quiz, but the quiz intro doesn't build enough anticipation. The quiz questions feel functional rather than engaging. The results page tells them what to buy but doesn't make them feel like this recommendation is uniquely theirs. Each of these is a conversion point, and the copy at each one determines whether they continue or drop off." Fix (Real Value): "Here's what I'd test: rewrite the quiz intro with a mechanism hook. 'Your brain chemistry is unique. Generic nootropics ignore that. We don't.' Then make each quiz question feel like a diagnostic step: 'Based on your answer, we're narrowing your blend...' so the user feels the personalization happening in real time. On the results page, lead with the mechanism: 'Based on your cognitive profile, you need higher choline support and moderate caffeine.' Make it feel like a prescription, not a product recommendation. These are copy changes, not design changes. They can be tested in a week." Soft CTA: "If this is useful, I'd love to do a full audit of the quiz flow. I specialize in DR copy for quiz funnels and I think there's significant conversion lift available at each stage."

Copy Sales Call Cheat Sheet: Thesis Nootropics Company Background: Thesis Nootropics sells personalized nootropic supplement blends through a quiz funnel. Founded by Dan Freed. Raised $8.4M Series A. Made the Inc 5000 list. The entire business model is built around a personalization quiz that matches customers to specific formulations. Current Marketing Approach: Quiz funnel is the primary acquisition channel. Meta ads driving cold traffic to the quiz. Personalized recommendations based on quiz responses. Email follow-up sequences for quiz completers who don't purchase. The quiz IS the funnel. 3 Pain Points / Gaps: 1. Quiz copy at each stage (intro, questions, results, recommendation) has optimization room. Small percentage improvements compound across high volume. 2. The results page shows what to buy but doesn't strongly reinforce why this specific blend was chosen. The "personalization" feeling could be significantly stronger in the copy. 3. Pre-quiz warmup is minimal. Mechanism-based educational content ("Why your brain chemistry needs a personalized approach") could improve quiz start rates from cold traffic. Emko's Angle: "Dan, your quiz funnel is the business. I specialize in copy optimization for quiz funnels and DR acquisition. Every transition point in the quiz flow (ad to quiz start, question to question, quiz to results, results to purchase) is a conversion opportunity. I can audit each stage and write optimized copy that makes the personalization feel real and compelling at every step." Pricing Anchor: $8K to $12K for full quiz funnel copy audit and rewrite (quiz intro, questions, results page, recommendation copy, email sequence). $5K for ad creative package (10 to 15 new hooks driving to the quiz). Position as: "When your entire business runs through one funnel, the ROI on optimizing the copy at each stage is the highest leverage investment you can make."